AI Engine Optimization & Generative Engine Optimization

AI is recommending your competitors.
Let's fix that.

Phierce Consulting helps small and medium-sized businesses get found, trusted, and recommended by AI — without a big agency budget or an endless subscription.

Get Your Free Audit → Let's Talk

✓ One-time engagement. No monthly retainer. No lock-in. Just results.

We optimize for
ChatGPT Perplexity Google AI Microsoft Copilot Claude Gemini
Why This Matters Now

Your customers are asking AI. Are you the answer?

Something shifted. People are no longer just Googling — they’re asking ChatGPT “what’s the best sustainable skincare brand?” or “who’s a trusted HVAC company near me?” And AI gives them a short list of businesses it considers credible and readable.

If your site isn’t structured for AI, you don’t exist in that answer. Your competitor might — even if you’re better.

The good news? You’re early. Most small businesses haven’t done this yet. There’s still a real window to establish your brand as an AI-cited authority before your market gets crowded.

63%
of consumers under 35 now use AI to research products and services before buying
3×
more purchase intent from AI-cited recommendations vs. traditional search results
<1%
of small businesses are optimized for AI search — the window to get ahead is wide open
Who We Help

Built for businesses like yours.

We work exclusively with small and medium-sized businesses and organizations — because you deserve the same AI visibility advantages that big brands have, without the enterprise price tag.

🛍

Ecommerce & Product Brands

You’ve built a great product and a loyal customer base. But when someone asks AI to recommend what you sell, you’re not showing up. We change that — getting your brand cited as the go-to in your category.

“What’s the best inclusive intimates brand?” → Your brand.

🌿

Causes & Advocacy Organizations

Donors and supporters use AI to find causes worth backing. We help mission-driven organizations become the trusted, citable source AI recommends when people are ready to get involved or give.

“Where can I donate to support [your cause]?” → Your org.

📍

Local & Service Businesses

AI is the new word of mouth, and local search is where it’s growing fastest. We make sure you’re the business AI recommends when someone asks for the best in your city and category.

“Best accountant for small businesses in Denver?” → You.

Why Phierce

Finally — an AI solution built for your budget.

Most AI optimization tools want you on a monthly subscription forever. We don’t. We set you up right — once — so you’re positioned for years.

✓ Not Another Subscription.

One project, one price — then it’s yours. No retainer, no monthly fee, no dependency on us to keep the lights on.

✓ SMB-First Pricing

We built Phierce specifically for small and medium businesses. Our scope, process, and pricing reflect that — not watered-down enterprise packages.

✓ Plain English, Always

No jargon, no mystery. We explain exactly what we’re doing and why, and tie every action to a real business outcome you can see and measure.

✓ You’re Still Early

AI search is new enough that getting in now gives you a lasting edge. The businesses that establish AI authority today will be the ones AI recommends for years.

🔥 The Playing Field Just Got Level

For the first time, a well-optimized small business can show up in AI results ahead of a Fortune 500 company. AI doesn’t care about ad spend — it cares about structure, authority, and credibility. That’s exactly what we build for you.

How It Works

From invisible to recommended — in four steps.

01

AI Visibility Audit

We run your business through every major AI engine and show you exactly what they find — and what they miss — about you right now.

02

Your Custom Strategy

We build a clear, prioritized roadmap specific to your business, your audience, and your goals. No cookie-cutter templates.

03

We Do the Work

Structured data, AI-readable content, citation building — we handle all of it. You focus on your business while we build your AI presence.

04

We Hand You the Keys

You receive everything we’ve built, a clear report of what changed, and a roadmap for staying ahead — no ongoing dependency on us required.

What’s Included

Customized service. One-time fee. No subscription.

AI Visibility Audit

A full test across ChatGPT, Perplexity, Google AI, and more — with a clear report on where you stand and what to fix.

Schema & Structured Data

The technical markup that tells AI engines exactly who you are, what you offer, and why you’re credible.

AI-Readable Content

We rewrite and restructure your content so AI can confidently cite you as an authoritative source.

Citation & Authority Building

The network of references and mentions that signal to AI your business is real, established, and trustworthy.

Competitive AI Analysis

We map how your competitors appear in AI results and build a strategy to get you ahead of them.

Handoff & Playbook

You leave with everything documented — what we did, why it works, and how to maintain your visibility going forward.

About Us
Shanthi Pierce

Shanthi Pierce

Co-Founder

Shanthi is a Harvard-trained data strategist with over a decade leading analytics teams at Deloitte, Alteryx, and a top digital advocacy agency, where she served as SVP of Analytics and led the evaluation and adoption of AI-powered products used by major organizations nationwide. She rolls up her sleeves alongside her clients, bringing both rigorous strategy and hands-on technical depth to every Phierce engagement, translating complex AI systems into clear, actionable plans that move the needle for real businesses.

Shobha Philips

Shobha Philips

Co-Founder

Shobha is the founder of PROCLAIM, a Los Angeles-based intimates brand recognized for launching the world’s first plant-based shapewear, and co-founder of In Todo, a marketplace spotlighting BIPOC makers. With nearly a decade scaling a Shopify brand and mentoring 20+ ecommerce businesses, she brings firsthand knowledge of what it takes to build a discoverable, credible brand from the ground up. She co-founded Phierce to give other small businesses the AI visibility advantage she had to figure out the hard way.

Get In Touch

Ready to get found by AI?

Let’s figure out where you stand.

Tell us a little about your business and what you’re trying to solve. We’ll come back to you within one business day with an honest assessment and what we’d recommend.

No pitch. No pressure. Just a real conversation.

✉hello@phierce.io
📍Los Angeles, CA

You’re still early. Let’s make sure AI knows your name.

The window to get ahead of your competitors in AI search is open right now. Don’t wait until everyone else has caught up.

Start the Conversation →